Every transport choice trades off speed, cost and impact. Designing a system that serves all three — for everyone, not just the wealthy — is the heart of mobility innovation.

Create a system that balances convenience, affordability, and sustainability across transportation. Study who is affected, dig past the obvious symptoms to the real root causes, and design a solution that could actually work in the real world. There is no single correct answer — what matters is the quality of your thinking, the stakeholders you consider, and how clearly you justify your chosen direction.

• Who is most affected by this problem, and how did you account for them?
• What is the single biggest risk to your solution working?
• Which assumption, if wrong, would break your whole idea?