Small farmers are squeezed between low prices and rising costs, and intensive methods damage the land they depend on. Profit and sustainability must be solved together.

Create an innovation that improves profitability for small farmers while reducing environmental impact. Study who is affected, dig past the obvious symptoms to the real root causes, and design a solution that could actually work in the real world. There is no single correct answer — what matters is the quality of your thinking, the stakeholders you consider, and how clearly you justify your chosen direction.

• Who is most affected by this problem, and how did you account for them?
• What is the single biggest risk to your solution working?
• Which assumption, if wrong, would break your whole idea?