City centers choke on traffic that wastes time, fuel and health. Easing congestion means changing how, when and why people travel — not just building more roads.

Create an innovation that reduces traffic congestion around urban centers. Study who is affected, dig past the obvious symptoms to the real root causes, and design a solution that could actually work in the real world. There is no single correct answer — what matters is the quality of your thinking, the stakeholders you consider, and how clearly you justify your chosen direction.

• Who is most affected by this problem, and how did you account for them?
• What is the single biggest risk to your solution working?
• Which assumption, if wrong, would break your whole idea?